Lulu Friedman, MAIA
CEO + Principal Designer
Lulu loves solving puzzles and working with challenging spaces. She strongly believes that people shouldn’t adapt to their spaces, but that their spaces should be designed to evolve with them and their ever-changing lives at home or at work. When taking on projects, she transforms them into spaces that flow, are functional and practical, but still beautiful. She loves working with her team to keep projects on schedule, and keeping happy clients is what drives her.
Lulu studied Industrial Design with a specialization in Interior Design at Universidad Americana in Mexico City. She spent time studying abroad at the University of Canberra, Australia and University of California San Diego. After moving to the U.S., she received her Master’s in Interior Architecture at the New England School of Art and Design.
She is married with three wonderful children –Alex, Joe and Sofia – and her beloved rescue dog, Lola. When she’s not working overtime, she loves to travel, explore new places, scuba dive and fly small planes!